Google & Bing SERP

These tools will test a provided keyword against your website in order to find your rank on the search results page. They will check up to 100 results depending on the query and position of your target website. The number of results may increase in the future.

Top Search Queries

This tool uses spyfu.com to find a website’s most popular search queries in a few popular regions around the world. The following columns are displayed:

• Rank – The average rank of the website in search results for the query.
• Volume – The average monthly search volume for that query in the region.
• CPC – The broad cost-per-click for advertising that query in the region, if available. If no data is displayed in this column, then the keyword is not advertised enough in that region, or Google Ads did not provide data for it during the last index.
• Difficulty – An estimation of how difficult it is to rank for this keyword, on a scale from 0 to 100.
• Clicks – An estimation of how many clicks your website receives from this keyword.
• Homepages – The average number of top results for this keyword that point to a home page.

Indexed Pages

This tool checks both Google & Bing to determine the number of indexed pages.

Robots.txt

This tool parses and displays the rules in your robots.txt file, organized into a table. It also displays any sitemaps from the robots.txt file, followed by the raw text.

Sitemap

This tool looks for sitemaps on a domain like a web crawler would, and shows the following information for each:

• Status – The HTTP status code for the sitemap.
• Type – The format of the sitemap.
• Entries – The number of location entries inside the sitemap.
• Visibility – A rating for how easy it was to discover the sitemap. For example, a score of 100% shows that the sitemap was immediately discovered upon crawling, while a score of 70% means that it took a considerable number of HTTP requests to discover the sitemap.

This tool is capable of reading sitemaps in the XML or RSS format. It will discover sitemaps from the robots.txt file, and will attempt to load the root sitemap.xml file. It will also follow a single layer of nested sitemaps from inside the sitemap.xml file.

Submit Sitemaps

This tool can be used to easily submit a root sitemap to Google and Bing. It is recommended to instead use the Webmaster Tools for the respective services if possible, as those requests are likely prioritized and their statuses can be tracked.

High Quality Backlinks

This tool shows up to 250 backlinks for the target website. For a backlink to show on this page, it must have a page authority score of at least 20 and a domain authority score of at least 50.

New Backlinks

This tool shows up to 250 backlinks that were discovered in the last two months for the target website, sorted by newest first.

Poor Backlinks

This tool checks the last 500 backlinks to be discovered for the target website to see if they are low quality, risky, or spammy. For a backlink to show on this page, it must have a page authority score below 7 and must not be marked as nofollow. These rules might change in the future.

Top Referrers

This tool shows the top 100 domain names which link to your website, sorted by the number of backlinks. It also shows the number of dofollow links, the domain’s authority score, and the date at which the first backlink was discovered.

Check Domain Authority

This tool estimates the authority of a domain name.

This is a score which estimates the link’s popularity and importance, and is determined by the number and quality of incoming links to the page (both internal and external). It’s calculated logarithmically on a scale from 0 to 100 and is updated for all domains at least once per month.

Check Page Authority

This tool estimates the authority of a specific page on a domain name. The scoring works just like described in the tool above.

Crawlability Test

This tool allows you to test specific pages on your website to see if they can be crawled and indexed by the various search engines. It looks at rules defined in meta tags and the website’s robots.txt file.

Mobile Support Test

This tool checks a website’s source code to detect whether or not it will be considered responsive or mobile friendly by a search engine. It checks meta tags, stylesheets, and embedded styles. Please note that this is a best guess tool, and may not always be fully accurate.

Headers

This tool shows the headers of a specific page on your website. It also checks for redirection and explains whether the redirection is permanent or temporary.

Speed Test

This tool uses pingdom.com to test the performance of a website at one of a selection of regions across the world.

The results of the test will be displayed, including the overall load time, a score of the website’s performance, the total size of the page as transmitted over the network, and the number of HTTP requests it took to load.

The response codes for the various content will also be displayed. In general, you will want to avoid redirections (301 and 302) and any erroneous requests in the 400s or 500s.

Finally, it will show a breakdown of the types of content which make up the page’s size and request count.

Link Analysis

This tool analyzes and shows a breakdown of the links on a webpage. You will see the anchor text, link location, the type (external or internal) and whether it or not search engines can follow it.

Keyword Density

The keywords on a page with the highest weights will likely be indexed with more strength than other keywords. The actual percentages are meaningless except in comparison to other keywords — whether the top keyword’s weight is 2% or 20% makes no difference.

Extract Meta Tags

This tool analyzes a webpage and shows its meta tags. It also indicates whether each tag is used by Google and Bing.

Keyword Research

This tool finds keyword suggestions based on your input keyword and region using a combination of Google Suggest and Surfer SEO. It shows the cost-per-click and search volume in the specified region for each keyword.

Competition

This tool performs a Google search with the specified query and checks up to 200 results for the rank of your website. It will then show your website with the surrounding results, and will show a comparison of backlink and authority data for those results.