Next, let's explore the factors that contribute to page ranking. Understanding these factors is crucial for on-page optimization.

Unfortunately, we don't have complete knowledge of how Google evaluates pages. While Google has provided some guidance and SEO experts have conducted various tests, there is still uncertainty. It's important to keep in mind that Google ranking factors are constantly debated among SEO professionals, and this debate will likely continue.

If someone claims to know definitively that a certain factor affects SEO rankings, they may not be entirely sure or the situation could change in the future. Therefore, it's significant to acknowledge that this is a dynamic field. Despite this, we can still identify elements that have consistently proven to be important for on-page optimization over the years.

We have categorized these elements into high impact, medium impact, and lower impact factors.

High impact factors include keyword variations, LSI keywords, title tags, H1 tags, body copy, the URL, and word count.

Medium impact factors include anchor text and links, H2, H3, and H4 headings, and relevant external links on the page.

Lower impact factors include bolded keywords, image alt tags, open graph schema, page speed, and EAT (Expertise, Authoritativeness, Trustworthiness).

It's worth noting that this list may not be comprehensive and is not endorsed by Google. It is based on our experience and observations. If you want to explore more on-page ranking factors, we have provided additional resources below. In our upcoming discussion, we will also delve into the difference between pages and domains.