Next, we'll delve into the topic of heading tags. The heading tag is used to organize your website in a logical way. It informs both search engines and users about the page's topic, similar to the title tag.

The appearance of the heading tag can vary depending on your CSS, but the main header of your page should be wrapped in an H1 tag. It's important to include your primary keyword in the heading tag in a natural way. Avoid having two H1 tags on your page if possible.

There is some debate about the usefulness of H2, H3, and H4 tags, which are lower tier versions of heading tags. Some studies suggest they don't matter, while others argue they do.

Personally, I'm not sure, so I wouldn't worry too much about it. My advice is to include your primary keyword in the heading tag, avoid having two heading tags, and don't stress too much about H2, H3, and H4 tags.