Let's delve into the significance of internal links and anchor texts. Internal linking is pivotal in the broader scope of website optimization. While we will delve deeper into link building and authority building later on, it's essential to understand the significance of linking to your own site's pages and documents.

At a high level, linking to other documents and pages within your site is beneficial. It's also helpful to receive links from other documents pointing to your page. By linking to relevant pages using appropriate anchor text, we can assist search engines and users in understanding the content of those pages. Phrases like "click here," "learn more," or "this website" are too generic and unhelpful. Instead, it's more effective to be descriptive when linking to other pages, especially from an SEO perspective. Doing so can lead to a noticeable improvement in rankings, particularly if you have authoritative pages.

Another aspect to consider is the location of the link. Google has become adept at understanding document layouts, including sidebars, blog comments, global navigation, and global footers. If these elements are repeated excessively, the value of the links within them may be diminished. To prevent manipulation of the system, Google does not treat all links equally. Therefore, it is ideal to have your link within the main document, preferably close to the top. However, if this is not always possible, don't worry too much. The key takeaway is that Google has a good understanding of universal elements on your pages. It is generally recommended to embed the link within a unique element of the page and place it as close to the top as possible.

In summary, internal links and anchor texts are vital for effective website optimization. By linking to relevant pages using descriptive anchor text and placing the links strategically within the main document, we can enhance search engine understanding and improve user experience.