Now, let's discuss UX signals, which play a crucial role in on-page optimization. Search engines use these signals to determine the relevance of a page to a user's query. UX signals, also known as user experience signals, have become increasingly important for search engines, as highlighted by Google's RankBrain update. In this context, we will explore four key metrics: click-through rate, dwell time, bounce rate, and pogo sticking.

Click-through rate refers to the number of clicks a page receives relative to its ranking. Ideally, you want your click-through rate to be above average. Dwell time measures the amount of time a user spends on your page or site, indicating whether they have found what they were looking for. A higher dwell time is desirable. On the other hand, bounce rate represents the percentage of people who leave a page without taking any action. While not necessarily bad, it is generally preferable to have a below-average bounce rate. Lastly, pogo sticking occurs when a user quickly clicks back and chooses a different result. This behavior is undesirable, and you want to minimize pogo sticking.

To improve these metrics, there are several strategies you can employ. For instance, using dates, numbers, or power words in your titles can increase click-through rates. Let's consider an example: instead of a blog post titled "Homemade Ice Cream Recipes," you could use a more compelling title like "The 7 Best Homemade Ice Cream Recipes for 2023."

This approach piques the user's curiosity and makes the title and link more clickable. Similarly, for a topic like "Housewarming Party Ideas," you can transform it into "35 Impressive Housewarming Party Ideas for Spring." These marketing techniques, although sometimes seen as cheap, are effective and worth considering to improve click-through rates.