Site Architecture and SEO Silos:

What is site architecture?

It's how easy it is for users and search engines to navigate your website and find all your pages. Imagine your site as a building – you want visitors to reach any room comfortably within three "clicks" (steps) from the entrance (homepage).

Why is it important?

Search engines like Google "crawl" your site to understand its content and structure. A well-organized site makes crawling easier, potentially leading to better indexing and ranking.

The 3-Click Rule (not a strict rule):

While not a guaranteed ranking factor, it's a helpful guideline. Can users (and search engines) reach any page on your site within three clicks from the homepage?

Silos for better ranking?

Silos are groups of related pages linked together to boost the authority of a central "core" page. Think of them as sub-departments within a store, all connected to a main hall (homepage).

How do silos work?

1. Identify your core page: This is the main page you want to rank for a specific keyword.
2. Create "accessory pages": These are relevant but less competitive pages targeting related keywords.
3. Link them together: Link the accessory pages to the core page and each other, creating a flow of authority.

Benefits of silos:

• Improved internal linking: Makes your site structure clearer for search engines.
• Increased relevance: Groups related content, potentially strengthening ranking signals.
• Content organization: Helps plan and prioritize content creation.

But are silos essential?

Not necessarily. While they can be helpful, many high-ranking sites don't use them.

Key takeaway:

Focus on relevant internal linking throughout your site. Silos can be a good strategy, but not the only one. Choose the approach that best fits your content and audience.

Remember:

• Don't drastically change your URL structure based on this information, especially if your site is established.
• Test and experiment to see what works best for your website