(16) Walkthrough: finding your low hanging fruit
Finding Low-Hanging Fruit for On-Page SEO
This guide outlines a process for identifying and optimizing pages on your website that have the potential for quick ranking improvements. By focusing on these "low-hanging fruit" pages, you can get the most bang for your buck in terms of SEO effort.
Steps:
- Identify authoritative pages: Start by using tools like Ahrefs to identify your most authoritative pages, which are typically those with the most backlinks.
- Analyze keyword rankings: For each authoritative page, analyze its ranking for relevant keywords. Look for pages that are ranking for keywords with decent search volume but are not yet in the top 5 positions.
- Evaluate optimization: Assess whether each page is optimized for its target keywords. Check elements like title tags, meta descriptions, headers, and content for keyword relevance and proper usage.
- Prioritize pages: Based on your analysis, prioritize pages that have the potential for significant ranking improvement with minimal optimization effort.
- Optimize pages: For prioritized pages, implement on-page optimization techniques to improve their relevance and ranking potential for their target keywords.
Key Points:
- This process focuses on authoritative pages because they already have some level of trust and ranking potential.
- Optimizing for relevant keywords with decent search volume is crucial for attracting organic traffic.
- Prioritizing pages helps you focus your efforts on those with the highest potential return on investment.
- On-page optimization involves making targeted changes to your website content and structure to improve its ranking for specific keywords.
Additional Tips:
- Don't be afraid to experiment and track your results to see what works best for your website.
- Consider using other SEO tools and resources to help you with your keyword research and optimization efforts.
- Remember that on-page SEO is just one part of a comprehensive SEO strategy.
By following these steps and tips, you can identify and optimize low-hanging fruit for on-page SEO and start seeing improvements in your website's ranking and organic traffic.