Let's discuss the next type of blog post for your top of funnel content: power lists. Power lists are distinct from listicles or the shallow clickbait content often found on BuzzFeed. Power lists delve deep into each item on the list, providing comprehensive details. Unlike shallow content, power lists prioritize the inclusion of important details, eliminating the need for readers to search for additional information elsewhere. Power lists are thorough and informative.

Let's take a closer look at one of the power lists we've created here at : our SEO checklist. We'll dissect how this checklist works. First and foremost, it's significant to note that this is not your typical top 10 post or clickbait. It is an extensive list, consisting of 51 points. We aim to clearly communicate the benefit to the reader and provide evidence of our expertise. We state upfront that if you're looking for an exact step-by-step SEO checklist that you can immediately implement, you'll find value in this post. It offers a direct and straightforward process to drive more traffic and customers to your website as quickly as possible. In fact, we used this exact process to increase our traffic by 145%. We provide a link to the checklist in the resources section below.

Next, we group all the list elements into categories and create a table of contents. This makes it easier for users to navigate and is beneficial for SEO purposes. In the SEO checklist, we provide links to navigate through the guide, including the basics, keyword research, on-page SEO, link building, technical SEO, and bonus content. Clicking on any of these links will take users directly to the corresponding section of the checklist.

Unlike listicles or other clickbait content that typically offer brief blurbs and ads, each element in our power list receives a detailed explanation, step-by-step instructions, and links to additional resources. We don't settle for one-liners and ads. Instead, each point is thoroughly explored, providing a comprehensive process for readers to follow and gather more ideas from. This sets our power list apart from the shallow clickbait prevalent today.

For example, let's consider the point about optimizing your click-through rate. In fleeting clickbait content, this topic may be covered in just a sentence or two. However, in our checklist, it is given its own dedicated section. We explain why it is important, provide screenshots, and include links to other resources before moving on to the next point. Each bullet point in our power list is incredibly comprehensive, distinguishing it from mere clickbait.

To summarize, here's the power list formula you can use for your own business:

1. Introduction: Highlight the comprehensiveness of the list.
2. State the benefits to the reader and establish trust in your expertise.
3. Optional: Include a table of contents for easier navigation.
4. List elements: Each point should be detailed, with explanations, screenshots, and links to additional resources.

By following this formula, you can create powerful and informative content that stands out from the clickbait clutter.