The next top-of-funnel tactic we will discuss is curated resources. This approach is particularly interesting. Let's take a look at Google as an example. Google's mission, as they have clearly stated, is to organize all of the world's information. It's an incredible mission that has benefited us all. However, there is a challenge that comes with having access to all this information. It becomes increasingly difficult to find the right information amidst the overwhelming number of search results. For instance, if I were to search "how to create a blog post" on Google right now, I would receive billions of results. To make matters worse, the content on the first page may not always be the most relevant or useful. This has led to frustration with Google's algorithm. As a result, curated resources have gained popularity as a solution to this problem. It's interesting to see how the web has come full circle, transitioning from directories to search and now back to curated directories and resources.

Curated resources address this issue by providing carefully selected, high-quality information on specific subjects. Let's take a closer look at one of our favorite curated resources: UAV Coach, a website dedicated to drone hobbyists. One example of their curated resources is a comprehensive list of drone laws organized by state and country. This resource is constantly updated to provide accurate information on the rules and regulations for drones in different locations. As the use of commercial and recreational drones has surged in recent years, people are increasingly seeking this type of information. Since drone regulations are often complex and subject to change, having a single person responsible for curating this resource is invaluable.

When you visit UAV Coach's drone law resource page, you will find an introduction that highlights the problem people face when trying to find information on this topic. It emphasizes the increasing number of recreational and commercial drone pilots entering the industry and the challenges policymakers face in keeping up with the evolving technology. This introduction serves as a compelling reason to use this curated resource. The page also pr

The next strategy we'll explore for top-of-funnel engagement is the concept of curated resources. This method holds particular intrigue. Consider Google's ambitious mission to organize all the world's information, as they've articulated. While undeniably beneficial, this vast reservoir of data presents a challenge: the difficulty in sifting through an abundance of search results to find precisely what you need. For instance, a simple search query like "how to create a blog post" yields billions of results, with no guarantee that the content on the first page is the most pertinent or useful. Consequently, frustrations with Google's algorithm have prompted a resurgence of interest in curated resources as a remedy to this issue. It's intriguing to observe the cyclical evolution of the web, from directories to search engines and now back to curated directories and resources.

Curated resources offer a solution by presenting meticulously selected, top-tier information on specific topics. Let's examine one standout example: UAV Coach, a platform catering to drone enthusiasts. Among their curated resources is a comprehensive compilation of drone laws categorized by state and country. This resource is continually updated to provide accurate and up-to-date information on drone regulations across various regions. Given the surge in both commercial and recreational drone usage in recent times, there's a growing demand for reliable information in this domain. With drone regulations being intricate and subject to change, having a dedicated curator for such a resource is invaluable.

Upon visiting UAV Coach's drone law resource page, users are greeted with an introduction that underscores the challenges individuals encounter when seeking information on this subject. It highlights the burgeoning number of recreational and commercial drone pilots entering the field and the complexities policymakers face in adapting to evolving technology. This introduction serves as a compelling rationale for utilizing this curated resource. Additionally, the page features an index of locations, enabling users to easily navigate to relevant regulations. While UAV Coach employs an alphabetical index, the organization of resources can vary based on business objectives and user preferences.

Clicking on a specific location within the index directs users to a dedicated post outlining the regulations for that area. Each post functions as a mini curated resource page, offering links to official sources where regulations are published. While this hierarchical approach may not be necessary for every curated resource, it exemplifies an effective method for tackling intricate topics. Depending on your business requirements, your curated resource may range from a single page to a nested structure.

In summary, here's a curated resource formula you can adopt for your own posts, provided it aligns with your business goals. Commence with an introduction that articulates the problem your post addresses, akin to UAV Coach's approach. Subsequently, create an index to facilitate user navigation through your content. Arrange resources logically, whether alphabetically, by popularity, or according to another criterion relevant to your audience. Finally, enumerate the resources and furnish context or brief summaries of what users can expect from each link. Ensure your curated list comprises only the highest quality content.

If a curated resource post aligns with your content strategy, it can serve as a potent approach for top-of-funnel engagement.

ovides an index of locations where users can check regulations. In UAV Coach's case, an alphabetical index is used, but you can organize resources based on different criteria depending on your business and user preferences.

Clicking on a specific location in the index leads to a new post that describes the regulations for that particular area. Each of these posts serves as a mini curated resource page, providing links to the official sources where the regulations are published. While this nesting approach may not be necessary for all curated resources, it is a great example of how to tackle complex topics effectively. Your curated resource may only require a single page or URL, depending on your business needs.

To summarize, here is a curated resource formula you can use for your own posts, if it aligns with your business objectives. Start with an introduction that highlights the problem your post solves, similar to UAV Coach's approach. Then, create an index that allows users to navigate through your content easily. Group the resources in a way that makes sense for your users, whether it's alphabetical, based on popularity, or another logical criterion. Finally, list the resources and provide context or a brief summary of what users can expect from each link. Include only the highest quality content in your comprehensive list.

If it suits your content strategy, a curated resource post can be a fantastic approach for your top-of-funnel content.