Let's delve a bit deeper into the topic of accounts, and I'm aware that I've mentioned accounts quite a lot in the previous lesson. This discussion is particularly beneficial for agencies and consultants, but it holds value for everyone enrolled in this course because it sheds light on the strategy behind organizing your accounts. As a fun fact, I took the liberty of counting how many Google Analytics accounts I currently have access to for this lesson. With my primary Google account alone, I have access to 72 Google Analytics accounts, and that's excluding the ones accessible via my secondary emails and the properties within them. You can imagine the complexity this introduces, especially for consultants heavily involved in GA4.

Here's my primary tip for agencies and consultants: since users sign into Google Analytics through their Google account, I've found that the best and simplest approach to managing your own and others' Google Analytics accounts is to use your Google account exclusively for accessing all Google Analytics accounts. Allow me to elaborate. I've encountered instances where individuals create a new Google account specifically for housing Google Analytics accounts. Consequently, if you need to switch from client A to client B, you're required to sign into a different Google account, leading to potential password issues and unnecessary complications. Simply put, avoid this practice. While it's not a common occurrence, it's easy to inadvertently end up with such a setup if you're not fully acquainted with the account structure.

So, here's what my Google Analytics setup looks like: within my Google account, I have each Google Analytics account for different businesses, with one or multiple properties as needed within each of those Google Analytics accounts. Additionally, regarding the other aspect, in my experience, creating a single Google Analytics account for your entire team to sign into for accessing all analytics data is more cumbersome than beneficial. Instead, create separate accounts and properties and share them with individual Google accounts or users who require access. That's all there is to it.