Now that we've thoroughly covered the concepts of accounts and properties, it's time to put that knowledge into action by logging into GA4 and setting up these accounts and properties. I'll share my screen with you and guide you through the process step by step. If you're new to Google Analytics, don't worry—I've created a new Google account specifically for this demonstration to show you how to set up everything from scratch. However, if you already have a Google Analytics account, simply sign in and follow along.

To locate Google Analytics, I recommend searching for it, as the platform is constantly evolving and bookmarked pages may become outdated over time. Once you've found Google Analytics, we can proceed with creating an account. Let's name this account "demo GA4." While setting up the account, you'll encounter some data sharing settings. It's essential to consider your privacy concerns before making any changes here.

Next, we'll move on to property setup. Let's name this property "demo property" and adjust the time zone if necessary. Although there are advanced options available to create either a Google Analytics or Universal Analytics property, we won't be exploring them for now. However, feel free to delve into these options if needed.

Adding business information is optional at this stage, so you can skip this step unless Google makes it a mandatory or helpful requirement in the future. After reviewing the terms of service, go ahead and accept them. You may also choose whether to receive notifications and emails from Google Analytics to help you familiarize yourself with GA4.

Once the account and property are successfully created, we can proceed to create a data stream. The data stream is vital as it's how you collect and input data into the property. Before we create the data stream, let's familiarize ourselves with the navigation options. You can move between accounts and properties using the back arrow or the navigation bar at the top.

Now, let's click on "data streams." For our example, we'll set up a website data stream. Simply enter your website URL and choose a stream name. The names you use here aren't crucial, so feel free to use any relevant name. While there are additional settings you can adjust, for now, we'll stick to the standard setup. Click "create stream" to proceed.