Marketing Dive and SOCi report a surprising trend: Gen Z uses TikTok and Instagram 62% and 67% more often than Google to discover local businesses! But how do you capture their attention if you don't know their search terms? Here's how to find those hidden keywords on TikTok:

1. Unlock Creator Search Insights: Open TikTok and tap the magnifying glass icon in the search bar. Type in "Creator Search Insights" and hit "view."
2. Discover Trending Topics: This tool reveals what's currently popular, giving you content creation inspiration.
3. Target Your Niche: Want insights specific to your business? Type a relevant keyword and TikTok will suggest trending terms related to your niche.

By using these simple steps, you can uncover the keywords Gen Z uses to search for businesses like yours on TikTok. This allows you to tailor your content and attract this valuable customer segment.