We all hear it: amazing content is key to social media engagement. True, but it's not a magic bullet. So, what REALLY gets social networks excited? Comments!

Why? Leaving a comment takes effort. It shows genuine engagement beyond a quick like or share. And that's what platforms crave. The more comments you spark, the wider your reach becomes.

So ditch the focus on likes and shares. Instead, unleash the power of comments to unlock social media success!