“Follower counts matter less than view and like counts. I understand why people focus so much on follower counts; they're prominent, and they're easy to find. But if you actually want to get a sense for how relevant an account is, look at their how many likes they get per post and how many views per reel instead.” - Adam Mosseri,

Forget follower count, focus on content that gets discovered!

Social media is no longer just about who you follow. It's about creating content that platforms actively show to new people. 

Here's why:

Engagement is King: Having 10 people truly engaged with your videos (likes, comments, watch time) is more valuable than 100 passive followers. 
Algorithms Take Over: Platforms use these engagement metrics to decide who sees your content, not just your follower list. 
Reach Beyond Your Circle: If your content aligns with someone's interests, they'll see it even if they don't follow you.

The key is to focus on these engagement factors:

1. Likes: Aim for a high percentage of viewers to like your content.
2. Watch Time: The longer people watch, the better. Keep them hooked!
3. Comments: Encourage discussion with thought-provoking content.
4. Shares: Make your content so good people want to share it with their network.

By prioritizing engagement, you unlock the power of discovery networks and reach a wider audience than ever before.