Quick explainer: SEO marketing, short for search engine optimization marketing, is all about getting your website seen by more people in search engines. Imagine someone searching for "best running shoes" and your shoe store website appears at the top of the search results. That's the power of SEO!

By optimizing your website with relevant content, technical tweaks, and strategic links, SEO marketing helps search engines understand what your site is about and rank it higher for searches related to your business. This means more organic traffic, which is website visitors who come in through search engines rather than paid ads.